The number of people using the ski resort in Kirkwood, California, jumped 70% from last year to more than 30,000 this season, according to the company.
It said its first-quarter revenue was $5.7 million, compared with $4.7 a year earlier.
Its sales were up 22% to $7.5 million, and it’s the third-highest-grossing resort in the United States.
Kirkwood Ski Resort in Kirkton, California.
The company is hoping to add another 50 to 100 people a week through its popular season-ticket sales program.
“We have a big season ahead of us,” chief executive Scott Tinkler said in an interview.
“I think it’s going to be a big success story.”
It’s not just Kirkwood that has jumped on the bandwagon.
In March, the National Ski Areas Association said it had signed a deal to expand to other ski resorts in the U.S. The expansion will increase the number of ski resorts that can accept winter-ticketed guests from eight to 10.
The association said the expansion is expected to add nearly 4,000 seats, with the majority in North America.